This quote from former German Chancellor, Willy Brandt is the essence of a very successful meeting that STE Languages ​​was able to organize in close collaboration with NLinBusiness.com and WTC/e Brainport on 12th September. With the Philips Stadium as the location, the home base of the internationally active PSV, both in sports and business, entrepreneurs from the Brainport region sat down together and with ambassadors and honorary consuls from various countries to be better prepared to do business abroad.

After all, research has shown that 1 in 5 companies is wary of doing business internationally, but new markets can offer numerous advantages and opportunities. With a diverse programme including inspiring speakers, such as Anton van Limpt (Bestronics), Frank van de Ven (i-team Global), Winny Hoffman (Hoffmann Groep), Piet van der Wielen (Brainport Development), Ronald van Marlen (InnoFaith beauty Sciences) and Nick de Graaf (PSV) and with 'tips and tricks' from a number of experienced entrepreneurs who operate successfully abroad, the world really came to the table. A world that offers many opportunities if you literally and figuratively speak the language of your contacts. So, prepare well. Every country has its own language, culture, customs and habits. Every entrepreneur who does business internationally will have to deal with this.

It was a great opportunity to meet businesspeople, share insights with other professionals and make valuable connections. Thanks for the excellent organization and hosting, Lianne van den Bogaard and Dirk de Bie.

In addition to the focus on language and communication, the innovative and international strength of Brainport Eindhoven was also central. Our region is a leading ecosystem for technology and innovation, and STE Languages ​​is proud to play a role in supporting the international community in our dynamic region.