News

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We want players to feel at home quickly, and that only works if their environment can adjust with them

4 november 2025

Anyone walking through Eindhoven on an average day hears the sound of an international city. Spanish, English, Hindi and Mandarin echo through the streets—this is a true melting pot of cultures. That shift is visible not only in public spaces but also within companies and, notably, at PSV. “The city is growing, and so is the number of internationals. Naturally, our supporter base is changing too,” Anyone walking through Eindhoven on an average day hears the sound of an international city. Spanish, English, Hindi and Mandarin echo through the streets—this is a true melting pot of cultures. That shift is visible not only in public spaces but also within companies and, notably, at PSV. “The city is growing, and so is the number of internationals. Naturally, our supporter base is changing too,”
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Understanding the language brought me closer to my clients

23 october 2025

As part of the 30th anniversary of STE Languages, a special edition of FRITS magazine was published titled ‘Medelanders’, featuring an interview with Michiel Kuijs. After spending nine years travelling the world for his job, good communication with clients and dealers became essential for Michiel Kuijs. That’s why, as European Sales Director at DAF, he took both one-on-one English and German courses at STE Languages.
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If you speak the language, you can truly take part

14 october 2025

"More and more internationals who come to the Brainport region are staying longer. They settle here with their families, buy a home, and their children go to school locally. That calls for a different approach. If you really want to become part of society, you also need the Dutch language. Those who work, live and play sports here also want to be part of the city. “Internationals want to join in the Monday morning coffee talk about PSV, just like everyone else. And they need the Dutch language to do that,”
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